Task: Make sure you add these tips to your own blog in your own format.
Friday, 22 August 2014
Grading of Music Videos
Look
at the music video projects in the link above and compare against the levels provided.
Task: Embed three of these videos into your own blog and evaluate what grade you gave them and why and if this met the marking criteria. Explain how this exercise has informed you of the task ahead.
Copyright
Task: copy the first paragraph below only and place it directly into
your blog.
The examiner's report
The examiner's report
“For music video, permission should be sought
from the artist for use of the audio track.’ Where this rule was breached,
centres either didn’t comment on the use of found material, or acknowledged its
use but did not reflect it in the marks allocated. In these cases significant
adjustments were made to construction marks which potentially jeopardised the
order of merit in a centre, thereby affecting the outcomes for those candidates
who had followed the requirements of the Specification; such a situation may
also result in all work being returned to the centre for remarking.”
Really Important Information on Considering Your Sound Track
In many ways using unfamiliar material is easier than tracks that you know well. Make sure you change the name of the artists and band so they become your own. Make sure if the band are well known you alter the theme and style of the band so the concept becomes your own. We are not after creating replicas, but your own ideas and styles. Don’t borrow material from other music videos or copy. You could try shooting a local band or writing to production companies asking if there were any bands after videos to be made but not yet signed by their label. Your final music video should be no shorter than two and a half minutes and no longer than three. Any deviation from this will cause a loss of marks. If you are looking for unsigned bands then go to www.musicdownload.com or www.freemusicspot.com
In many ways using unfamiliar material is easier than tracks that you know well. Make sure you change the name of the artists and band so they become your own. Make sure if the band are well known you alter the theme and style of the band so the concept becomes your own. We are not after creating replicas, but your own ideas and styles. Don’t borrow material from other music videos or copy. You could try shooting a local band or writing to production companies asking if there were any bands after videos to be made but not yet signed by their label. Your final music video should be no shorter than two and a half minutes and no longer than three. Any deviation from this will cause a loss of marks. If you are looking for unsigned bands then go to www.musicdownload.com or www.freemusicspot.com
Independent Research
Task: Watch the video and then embed it in your blog. Create posts on each of the following questions written below and use the video to help inform you. This will only help scratch the surface, you will need to perform your own research into these areas as well. Be sure to add links to articles, books, scribd, other videos etc. The media department are also well resourced with books on music videos and the library has media magazine (media magazine created by exam board), which has lots of relevant articles on music videos.
Questions:
1.
Why use promo’s?
2. Relevance of promos now and who makes them? Big bands
or independents?
3.
Well known promo
directors – who are they and what makes their promos good?
4.
MTV VS Viral?
5. How has digital technology opened up the opportunity
for more people to make their own promos?
T THIS QUESTION WILL BE BENEFICAIL TO THE EVALUATION QUESTION ON DIGITAL TECHNOLOGY
T THIS QUESTION WILL BE BENEFICAIL TO THE EVALUATION QUESTION ON DIGITAL TECHNOLOGY
6.
Advantages of
promos for sales/profit.
7.
Future of promos.
To get you going here are a few links to
articles that will help:
Genre ('Music Video Styles')
Print
off and add to Section A: Question 1b of your exam folder.
While some music videos transcend genres, others can be more easily categorised. Some, but not all, music channels concentrate on particular music genres. If you watch these channels then over a period of time, you will be able to identify a range of distinct features which characterise the videos of different genres. These features might be reflected in types of mise en scene, themes performance, camera and editing styles. If one were to summarise these different styles one could say they can be broken down into the following three styles:
•
Performance
•
Narrative
•
Concept
based
Task: Please change the heading I originally gave you for this post of ‘Genre’ to ‘Music Video Styles’. Then write up a post on the basis of the links below, but use your own music videos to illustrate the different styles. Categorise each of these styles into performance, narrative or concept based as these are the three main categories of music videos (subheadings stating performance/narrative and concept based would help).
Task: Please change the heading I originally gave you for this post of ‘Genre’ to ‘Music Video Styles’. Then write up a post on the basis of the links below, but use your own music videos to illustrate the different styles. Categorise each of these styles into performance, narrative or concept based as these are the three main categories of music videos (subheadings stating performance/narrative and concept based would help).
or
Key Features of Music Videos
Task: In your write-ups start using
the key terms illustrated below. Write up this information in your own post so you can refer to it. Post videos on your blog that illustrate, amplify and provide disjuncture from the lyrics. Analyse under each embedded video how this is.
Task – Exam Help
Task: Go back to your AS blog and print off all posts you did on digital technology and conventions (for exam Section A: Question 1a) and all posts on genre, narrative, representation, audience, media language (for exam Section A: Question 1b). Be sure to label them AS posts at the top of the print out and put them into your exam folders in the correct sections of your file ie Question 1a or Question 1b.
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