By the mid 1980’s MTV owned by Viacom (a major media conglomerate, but one without interest in
record companies), had diversified with the establishment of the more album
orientated channel, VH1, for the older audience. Viacom was responsible for the
shift away from the narrow rock video market, towards a wider range of music
genres, eventually including rap and indie. It also succeeded in bringing MTV
to the major cities, where it had not been previously available, and developing
more conventional scheduling.
Task 1: Using ICT, research into Music Institutions and create a post under this name.
Task 2: Which Music Institution will represent your Music Video? Create a post called 'My Music Video's Institution'
Print off and add to Section A: Question 1a of your exam folder in relation to the convetions of real products (you'd alsways see the logo and record label name/distribution company on the digipak/poster.
This post will help you with the evaluation question on the conventions of your products
Task 1: Using ICT, research into Music Institutions and create a post under this name.
Task 2: Which Music Institution will represent your Music Video? Create a post called 'My Music Video's Institution'
Print off and add to Section A: Question 1a of your exam folder in relation to the convetions of real products (you'd alsways see the logo and record label name/distribution company on the digipak/poster.
This post will help you with the evaluation question on the conventions of your products
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